Doggy Bag Doggies


Heres a little item that TYCO produced in 1996. It didn't have a great outcome, but working with Tyco turned out to be a Joy nonetheless! Everyone there was so nice and so talented, and for once the final product was every bit as good, if not better, than the original prototype. It was called "Doggie Bag Doggies" and the sketches and catalogue sheets pretty much explain it all. I've shown a few of what ended up being dozens of idea sketches for line extensions, excluding most, as the ideas pictured in them, might still be potentially salable.

The Doggies were well received at toy fair and got good initial distribution. But the commercial turned out to test badly in focus groups, and Tyco decided not to run it, but to create a new one to replace it. Meanwhile, the spring season was speeding by and they never got their act together in time. So the Doggies never did get a commercial, This was somewhat embarrassing for Tyco as the pups were selling better without a commercial than some of their other new introductions were, with TV!

To make a long story short, Tyco admittedly "Blew It!' and they went out of their way to make it up to us by doing a really great job on the product they were working on with us for the following year "COD's."

 

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Copyright Acknowledgment: All images of Baby Face and other Products and Images,
created by Mel Birnkrant, are Copyright Kiscom, Birnkrant