But, a funny thing happened on the way to
oblivion! A few weeks ago, we found out that
Color-Me-Kids were actually being shown to the trade in
Mattel's pre-Toy Fair preview. That in itself, seemed
like a Miracle. We didn't think they had a Chance of
getting that far. And we knew that This was their First,
Last and Only Chance of Surviving. Their fate was in the
hands of the Buyers and the Big Accounts. But, in the
"New" Fisher Price, where Everything is run on
computer chips and batteries, and our product was the
only one without them, we didn't hold out much hope.
We also learned that Mattel couldn't clear the name,
"Color-Me KIDS", and thus, the name had been
changed to "Color-Me-Cuties". Wow! We liked
that name a lot Better!
Two weeks passed, and we heard the news.......
"Great Response from Top Accounts". Thank You
GOD! It was a MIRACLE! Fisher Price is hopefully shipping
185 thousand pieces in the fall [around mid-November].
100 thousand to Walmart, 50m to Toys-R-Us, and 25m to
"Other". IF They Sell, there will be "Full
listings at Majors in Spring 2001".
think they Will sell. They Look Great to me! I love the
Hair and the Beautiful Iridescent colors, and the fact
that it is easy to understand what to do with them. I
notice that they have eliminated the "unique plastic
accessory", that cost us a royalty reduction. I also
notice that the stuffing has been put back in the legs,
so they can stand up again. The dolls themselves, are
once again, Exactly what we showed Fisher Price in the
first place, three years ago. Or as I e-mailed Andy a few
Pat sent me the photos. They look pretty great. Boy are
they simple. The idea is to color the missing areas on
the clothes. No gadget just a marker and perhaps some
extra clothes, and a comb. The hair is very nice! I think
it has a re-color feature so the kid can do it again.
Simple and easy to understand. I think it is Good!
The Beanie legs are
gone! The Clever accessory is gone! And 1% of our royalty
is gone! It's our original doll all over again and the
Color-Me-Kids drawing just as I presented it.
I think it is easy
to understand what this product is all about. There seems
to be a little photo on package to show it. Any kid will
think "Hey I can do that and I will make it really
nice! " And if they screw it up, they can wash it
out and try again.
Acknowledgment: All images of Baby Face and other
Products and Images, created by Mel Birnkrant, are
Copyright © Kiscom, Birnkrant